The Twitter Oscars Index measures how Twitter Users are referring to Academy Award Nominees relative to the overall conversation on Twitter on any given day. For example, if a nominee has an Index of 80, comments about that nominee are more positive than roughly 80% of all the other terms on Twitter.
This display of sentiment is used to track the Oscar race through the public conversation around the nominees, adding an extra dimension to the dialog around the Academy Awards.
The Index reflects the sentiment of Tweets about nominees in the 6 biggest categories of the night: Best Picture, Best Actress, Best Actor, Best Supporting Actress, Best Supporting Actor, and Best Director.
You can slice and dice the data in many different ways: looking at, for instance, how a certain news event or another award affects Twitter conversation around a nominee over time.
Another way to explore the Index is by comparing nominees to each other to see which is garnering the most positive sentiment. The Golden Globe winner for Best Director was Ben Affleck (for Argo), but he didn’t receive a directing nomination for the Oscars, leaving the field open to a great deal of speculation.
Based on the Oscar Index, directors Steven Spielberg (Lincoln) and Ang Lee (Life of Pi) currently have the most positive buzz on Twitter.