Sidaction [NSFW warning due to nudity]
The most powerful AIDS Awareness Campaign to date. This brilliant work was directed by Dimitri Daniloff via Marcassin Paris, created by Leo Burnett France, by creative director Stephan Ferens, art director Edward Capelle, copywriter Stéphane Santana and TV producers Gabriel Duforesto & Bertrand Ayache-Anguenot.
Post Production: Mikros Image.
The 39-second spot shows the naked bodies of men and women writhing in a half light sexual orgy. It finally becomes clear that they’re in the context of a huge hourglass. The light changes from amber to white as bodies fall from through the hourglass.
The text: “Dans le monde une personne meurt du sida toutes les 10 seondes. Protégez-vous. Sidaction -- ensemble contre le SIDA.” Every 10 seconds, someone dies of Aids in the world. Protect yourself.