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Bruno Aveillan: "Wolves" - One of the best commercials ever shot


Director/Cinematographer: Bruno Aveillan

In 2010, Bruno Aveillan shot the above campaign for Shangri-La that metaphorically presents a philosophy imbued by generosity and humanism. This unique piece tells the story of a man who has been adopted and saved by wolves.

Bruno Aveillan (Toulouse, France) is one of the most distinguished commercials directors. After graduating from Ecole Supérieure des Beaux Arts in Toulouse, he joined Quad Productions in Paris in 1995.

Since then, he has directed award-winning short experimental movies and international commercials for clients such as Orange, Perrier, Louis Vuitton, Audi, Nike, Paco Rabanne, Quézac, Lexus, Guerlain, Nissan, SFR, Chanel, Time Warner, Volvo, MaxMara, Miller, Nintendo, Coca Cola, Gaz de France, Toyota, Peugeot etc. Alongside Martin Scorsese and Oliver Stone, Aveillan has directed four commercials for the launch of Orange.



Behind The Scenes of "Wolves"

In 2008, Aveillan directed the first ever brand campaign for Louis Vuitton: "Where will life take you" (90" format, translated into 14 languages). This spot evokes "the soul of travel". It has received international awards including 2008 Gold Clio Award, Gold Award at the 2008 London International Awards, Epica, Cristal. The music was composed by Gustavo Santaolalla.


Agency: Ogilvy & Mather, Hong Kong
Creative Director: Pierre Desfretier
Producer: James Brook-Partridge
Account servicing: Adam O'Conor, Laura Le Roy
Production Company: Quad Productions
Music Composer: Bruno Coulais