Sunday July 03, 2011
For the first time in 125 Championships of Wimbledon, the best tennis action aired live by Sony in glorious 3D at cinemas across the globe. Never before has it been possible to have such an immersive tennis experience.
Bringing Wimbledon 2011 in HD 3D to cinemas throughout the world is the latest high profile alternative content event from Sony. Providing cinema owners with exciting new sources of revenue, and heightening audience engagement with stunning Sony 4K resolution, alternative content is revolutionising the cinema experience.
In Greece, Danaos Cinema secured the exclusive rights of the Wimbledon Live 3D broadcast and organized for the first time in the country, a 3-day live screening of the semifinals and finals on the big screen. The Nadal - Djokovic rivalry in 3D was simply stunning & a unique tennis experience.
For the record Novak won Rafa with 3-1 (6-4, 6-1, 1-6, 6-3) in a final of spectacularly fluctuating quality. The Serb took nearly 2 and a half hours to inflict the first defeat on Nadal in Wimbledon in 4 years and 20 matches.