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Technicolor CineStyle. New Picture Style for Canon HDSLRs

The color scientists and engineers of Technicolor with the cooperation of Canon USA has just released a brand new Custom Picture Style for Canon HDSLRs. The following words/instructions are from Technicolor.

The Technicolor CineStyle™ is a Picture Style (profile) for Canon EOS DSLR cameras that optimizes the dynamic range in the image by leveraging the capabilities of the Canon imaging chipset. Cinematographers and their post-production partners will have greater flexibility in color grading and finishing their projects.

To receive your free copy of Technicolor CineStyle click here

• Requirements

1. Canon EOS DSLR camera
2. Canon EOS Utility v2.6 or later
Note: you can find the latest Canon EOS Utility at:
3. PC running Windows 7 / Vista / XP; or Mac running OS X 10.5 / 10.6
4. USB cable

• How to load Technicolor CineStyle into you Canon EOS camera:

1. Ensure that EOS Utility v2.6 or later is installed on your computer
2. Download the Technicolor CineStyle Picture Style file using the link above
3. Connect your camera to your computer using the appropriate USB cable
Note: for the EOS 5D Mark II you may need to set "Communication"
to "PC connect." in the camera's menu
4. Start the Canon EOS Utility
5. Select "Camera settings/Remote shooting" on the main window
6. Once the capture window opens, click the camera icon
7. Click "Register User Defined style" under "Shooting menu"
8. Once the new page "Register Picture Style File" opens,
select one of User Def. 1, 2 or 3 at the top of the new page
9. Click the open file icon
10. Select the CineStyle.pf2 file you've just downloaded
11. Click on OK

Congratulations, the Technicolor CineStyle Picture Style is now loaded in your camera! You should confirm that the Picture Style has been properly loaded by pressing the Picture Style selection button at the back of the camera and using the thumbwheel on top of the camera to scroll through the styles.

• Recommended Canon EOS camera settings with Technicolor CineStyle:

Based on Technicolor’s usage and testing of its CineStyle Picture Style, we recommend the following camera settings to optimize the image quality of your Canon EOS camera:

Sharpness: 0
Contrast: -4
Saturation: -2
Color Tone: 0
ISO: a multiple of 160

• Post-precessing for Technicolor CineStyle:

Acquisition with Technicolor’s CineStyle will generate what appears to be a flat, de-saturated looking image. While this image may appear unappealing and undesirable, it is in fact an ideal starting point for post-production and color correction.

To properly color correct and/or view footage shot with Technicolor CineStyle we recommend utilizing a S-curve shaped look-up table (LUT) in your editing or color correction application. You may download such a LUT using the links provided.

If your editing or color correction application does not offer the ability to import and use LUTs, other controls like the ASC CDL, Lift/Gamma/Gain, or Offset/Power/Slope can be used to color correct the image.

In the following quick comparison i did between CineStyle and the 3 most popular Custom Pictures Styles (Kodachrome, Marvels Cine, SuperFlat) including Canon's Standard, you can clearly see how flat & de-saturated is Technicolor's PS providing much greater detail from any other PS.

- Comparison test on Canon 7D -

Even by just looking at your camera's screen in total black environment with the lens cap on, you can notice the big difference in blacks:

Read also: Canon EOS 7D Custom Picture Styles Test