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Eminem - Not Afraid shot on RED

Eminem's - Not Afraid video clip was directed by Rich Lee and shot on RED MX with Elite Anamorphics. Director of Photography: Christopher Probst

Rich Lee's innate comfort as an artist has been the driving force behind the various phases of his creative and professional career path. His natural inclination towards the arts – including an impressive range from sculpting to computer graphics and special effects – has added a distinctive edge to his most recent artistic endeavor – directing. Lee’s ability to seamlessly combine his knowledge of shape, color and visual storytelling brings a unique and refreshing element to his directorial composition, and has put him at the forefront of directors to watch in the near future.

Lee first put his natural artistic tendencies to professional use at Scenic Technologies in upstate New York, where he built sets for theatrical performances and theme parks. Already a sculptor, Lee expanded his hands-on repertoire at Scenic, by learning "general fabrication," which included such disciplines as carpentry and welding. From there he went to Florida to study special effects and makeup – two art forms that complimented the base of knowledge he was acquiring.

After moving to Los Angeles, Lee began working at Disney as a fabricator. While at Disney, he was offered an opportunity to learn computer graphics. Although he had no prior knowledge or experience, he was immediately drawn to it and it ultimately led to a major career shift as a previsualization artist. As a previsualization artist and supervisor, Lee has worked closely with directors on some of the most visually stunning and popular films in recent years, including Pirates of the Caribbean, Constantine, Lemony Snicket’s A Series of Unfortunate Events, The Fountain, and Minority Report to name a few.

While working on Constantine, Lee was encouraged by acclaimed director Francis Lawrence, to try his hand at directing. It was through this kinship that Lee joined forces with DNA, and quickly ignited into a full time commercial and music video director. His commercial projects include spots for Nissan, Fiat, Sony Ericsson and Hotpoint. Meanwhile, he continues to direct some of the highest profile artists in the industry today - Eminem, Black Eyed Peas, Michael Buble, Norah Jones, Pussycat Dolls, and The All-American Rejects to name a few.

Lee’s strong photographic composition and innate visual sense have proven him to not only be a natural in the genre, but also as a director who’s style is already sculpting a reputation of prominence within the industry.

Lee lives in Los Angeles.