Canon has announced the long-awaited successor to the EOS-1D Mark III. The EOS-1D Mark IV features a totally new 45-point autofocus system that's claimed to fix all the issues reported with its predecessor, and has been extensively tested by professionals prior to launch. The new model also sports 10 fps continuous shooting, a new 1.3x crop (APS-H) 16.1 megapixel CMOS sensor and 1080p HD video capture. Like the recently announced Nikon D3S, the EOS-1D Mark IV pushes the sensitivity barrier with a top rating of ISO 102,400.

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Cinematic, High Definition video

In addition to providing high-quality still image performance, the Canon EOS-1D Mark IV features EOS Movie function, providing the ability to capture 1080p High Definition (HD) video at 30, 25 and 24fps and 720p footage at 60 and 50fps. As well as complete compatibility with PAL, NTSC and native 1080/24p cinematic frame rates, the EOS-1D Mark IV offers full manual exposure, providing film makers and photographers with control over depth of field.

The EOS-1D Mark IV features a programmable button to enable quick movie shooting, allowing photographers to record HD video instantly at the touch of a single button. The EOS-1D Mark IV also features a mini HDMI output, enabling video and images to be viewed directly on compatible HD-ready TVs.
Advanced customisation to suit you.

Canon’s EOS-1D Mark IV is highly customisable, allowing photographers to take complete control of the camera’s features. Auto Exposure (AE) and Flash Exposure (FE) micro-adjustments allow photographers to fine tune the exposure for any given purpose, enabling them to perfectly match two separate cameras for consistent results or simply adjust the settings to meet specific personal requirements and tastes. Preferred user profiles can also be stored to memory card and subsequently transferred to other EOS-1D Mark IV bodies, so that photographers can seamlessly transfer their profile to another body if required.

Further customisable features include the ability to add copyright information directly in the camera. This enables photographers to embed their details within each shot as standard, removing the need for retrospective data insertion, and allowing news photographers to get shots to picture desks in the shortest time possible. An integrated microphone also allows the recording of audio notes to accompany each image, which will directly benefit photographers who wish to keep a record of the content of each image as they shoot.