Director Chris Kenneally on Momentum: The Making of 'Side by Side' Documentary #caption1 #caption2 EMMY Award Winner Director Greg Yaitanes on Momentum James Tonkin on Momentum: Shooting Coldplay Music Video Director Jeremy Rall on Momentum Interview: Yiannis Daskalothanasis, GSC

David Fincher directs 4 stylish black & white ads for Gap (video)


David Fincher, (Se7en, Zodiac, Fight Club, Panic Room, The Game, The Social Network, Gone Girl) has helmed the latest round of ads for Gap, which are shot in black and white and strive to be enigmatic. The four ads complement a print campaign the retailer launched in mid-August themed "Dress Normal" that features Anjelica Huston, Elisabeth Moss and The Wire's Michael K. Williams, among others.

Seth Farbman, Gap's global CMO, told Mashable that the tagline was meant to be a "gentle provocation, in a way" and are designed to connected with Millennials who are "pushing back on some of the chaos" in their lives, some of which is driven by technology. "In the fashion world, there's a trend and a conversation around this idea that's called normcore,' he said. "I'm sort of edified in a way to see that there's a fashion trend that is more extreme but recognizes this same truth. We're not normcore, but we're seeing this same truth."

CREDITS

Client: Gap
Agency: Wieden + Kennedy, New York
Executive Creative Directors: Susan Hoffman, David Kolbusz
Creative Directors: Stuart Jennings, Susan Hoffman
Copywriter: Sheena Brady
Art Director: Kim Haxton
Head of Content Production: Nick Setounski
Executive Producer: Alison Hill
Producer: Lisa Delonay
Brand Strategists: Erik Hanson, Hayley Parker
Account Team: Tamera Geddes, Dipal Shah, Patty Ehinger
Business Affairs: Lisa Quintela

Production Company: Reset
Director: David Fincher
Executive Producer, Chief Operating Officer: Dave Morrison
Executive Producer: Jeff McDougall
Line Producer: Laura Miller
Director of Photography: Jeff Cronenweth
Production Designer: Don Burt
Costume Designer: Trish Summerville

Editing Company: Work Editorial
Editor: Kirk Baxter
Post Producer: Sari Resnick
Post Executive Producer: Erica Thompson
Editorial Assistants: Nate Gross, Mike Horan, Billy Peake

Visual Effects Company: Mill
Senior Executive Producer: Sue Troyan
Producer: Dan Roberts
Coordinator: Jillian Lynes
New York Producer: Clairellen Wallin
2-D Lead Artists: Tim Davies, James Allen
2-D Artists: Robert Murdock, Tara Demarco, Timothy Crabtree, Jale Parsons, Brandon Danowski, Jamin Clutcher

Telecine Company: Light Iron
Colorist: Ian Vertovec

Mix Company: Sound Lounge
Mixer: Tom Jucarone
Sound Designer: Tom Jucarone
Producer: Vicky Ferraro

Music: Drive
Song: "L'amour LaMort"
Artist: Martial Solal

Music: Golf
Song: "Wait A Minute"
Artist: Performed by Eddie Ray; licensed by Bank Robber

Music: Kiss
Song: "Kiss"
Artist: David Holmes

Music: Stairs
Song: "Inner Babylon"
Artist: Written by Shabaka Hutchings; performed by Sons of Kemet

David Fincher GAP

Via: Mashable

Christopher Nolan on "Following" (video)


Always interested in crime and justice, Christopher Nolan’s first film (a whole seven years before he made Batman Begins) is a curious black and white head-scratcher about a writer who, obsessed with following people, subsequently gets caught up in a life of crime.

In this interview, Nolan explains his key to success and ends up revealing many of the DIY filmmaking techniques he used to make "Following".

Christopher Nolan on Vice

Via: NoFilmSchool | Visit: VICE

In Focus: Cinematography (video)


"Cinematography is the most important job.
If nobody turned up with a camera, it would be radio".
- Barry Ackroyd

In this BAFTA GURU masterclass, an array of cinematographers from films such as "12 Years A Slave" (DP Sean Bobbitt), "Rush" (DP Anthony Dod Mantle) and "Captain Phillips" (DP Barry Ackroyd), offer insights into filmmaking and give their top tips on getting into the industry.

Cinematography in Focus - BAFTA GURU