Director Chris Kenneally on Momentum: The Making of 'Side by Side' Documentary #caption1 #caption2 EMMY Award Winner Director Greg Yaitanes on Momentum James Tonkin on Momentum: Shooting Coldplay Music Video Director Jeremy Rall on Momentum Interview: Yiannis Daskalothanasis, GSC

GoPro Introduces HERO4: The Most Powerful GoPro Lineup (4k video)

SAN MATEO, Calif., Sept. 29, 2014 /PRNewswire/ -- GoPro, Inc., enabler of some of today's most immersive and engaging content, today unveiled HERO4, the highest performance line of capture devices the company has ever made. HERO4 is available in two editions, HERO4 Black at MSRP $499 and HERO4 Silver at MSRP $399. GoPro's Emmy® Award-winning imaging technology combines with enhanced ease-of-use and powerful new features such as 4K30, 2.7K50 and 1080p120 video capture (Black) and built-in touch display convenience (Silver), to make it easier than ever for consumers to self capture and share stunning, professional quality content of their favorite experiences.

HERO4 Black delivers 2x the performance of its best-selling predecessor and now captures cinema-quality 4K video at 30 frames per second (fps), 2.7K video at 50fps and 1080p video at a blistering 120fps, virtually eliminating rolling shutter in most scenarios while allowing for time-bending slow motion effects. HERO4 Black also features an entirely redesigned audio system that captures high fidelity sound with 2x the dynamic range of previous models. Additional enhancements include improved image quality, low light performance, highlight moment tagging and an improved user interface that allows for easier discoverability and access to key features and controls. The HERO4 Black is simply the highest performance GoPro yet.

HERO4 Silver delivers the same professional image quality as HERO4 Black less some of the higher performance video capture modes including 4K30, 2.7K50 and 1080p120. HERO4 Silver includes a brilliant built-in touch display for those who value convenience and ease-of-use over the no-holds-barred performance of the HERO4 Black.

The new HERO4 line will be available October 5 on and at select retailers worldwide.

"For the past twelve years, our passion has been to make it easy for people to self-capture jaw dropping, professional quality footage of themselves engaged in their favorite activities," said GoPro Founder and CEO, Nicholas Woodman. "That passion led us to embark on our most ambitious design and engineering effort ever, and the result is nothing short of the ultimate GoPro—the HERO4 Black. We can't wait to see what the world captures with it."

HERO4 Black - 2x the performance, yet again.

The flagship HERO4 Black builds upon GoPro's Emmy® Award-winning technology to deliver the next level of GoPro image quality, versatility and performance:

• Incredible ultra high definition 4K video at 30fps allows for life-like video capture as well the ability to extract 8.3 megapixel video stills to use as photos
• Faster* high resolution frame rates of 2.7K at 50fps and 1080p at 120fps
• 12MP magazine cover-quality photos at burst speeds of 30 photos per second
• Updated user-interface with improved discoverability and access to key camera controls
• 50% faster Wi-Fi* combined with Bluetooth® delivers enhanced GoPro App performance and improved power management
MSRP $499

"A common pain-point is deciding between capturing video or photos of an experience," remarked Woodman. "Each frame of 4K30 video is similar to an 8.3 megapixel photo. The result is that users can simultaneously capture eye-popping 4K30 video and impressive 8.3 megapixel photo-like video stills at 30 frames per second when using HERO4 Black. It's one of the many wild capabilities of this impressive new device."

HERO4 Silver - Professional quality capture. Touch-display convenience.

The HERO4 Silver sets a new precedent for convenience and ease-of-use with GoPro's first built-in touch display:

• Brilliant built-in touch display allows for easy camera control, shot framing and playback
• Professional quality video capture at 2.7K30, 1080p60 and 720p120
• 12MP magazine cover-quality photos at burst speeds of 30 photos per second
• 50% faster Wi-Fi* combined with Bluetooth® delivers enhanced GoPro App performance and improved power management
• MSRP $399

The most advanced GoPro cameras yet.
HERO4 Black and Silver share powerful new features that expand what's possible with a GoPro.

GoPro Hero4

Via: GoPro Press Release

ALEXA 65 - The new large-format system from ARRI


65 mm Reborn

ARRI introduces the ALEXA 65 system, available exclusively through its global network of rental facilities. Offering a complete large-format solution for high-end theatrical motion pictures, the system comprises a 65 mm digital cinema camera, custom-designed prime and zoom lenses, and fast, efficient workflow tools. The ALEXA 65 camera is a scaled-up version of an ALEXA XT, able to capture an uncompressed ARRIRAW 65 mm image of staggering intensity and definition.

Aspire to inspire

With a sensor larger than a 5-perf 65 mm film frame, ALEXA 65 harks back to the golden age of 65 mm widescreen filmmaking in the mid-20th century, when this newly introduced format captured the imagination of cinema audiences around the world. 65 mm grew into an inspirational format, providing an epic frame within which the biggest and most visually impactful stories could be told.

In many ways ALEXA 65 represents the evolution of ARRI’s 765 65 mm film camera, first introduced in 1989 and used over the last quarter-century by major cinematographers on feature films including Far and Away, Little Buddha, Hamlet, Sunshine, The International, Shutter Island and Gravity. Whether for an entire movie or selected sequences, filmmakers have long valued the opportunity to capture images in the 65 mm format, with its immersive levels of detail and rich cinematic heritage.


Image quality

The ALEXA 65 sensor itself has exactly the same photosite design as that found in ARRI's successful 35 mm format ALEXA digital cameras, aside from being much larger. The individual photosites on the ALEXA sensor are of an optimal size, carefully balancing the various different parameters involved in maximizing image quality.

With an open gate resolution of 6560 x 3102 photosites, ALEXA 65 offers the same incredible sensitivity, high dynamic range and natural colorimetry as ALEXA, but far greater spatial resolution. This results in images that will look stunningly life-like on the largest cinema screens, with pristine clarity and incredibly fine detail.


A complete system

Launched as an integral part of the ALEXA 65 system is a range of high-performance 65 mm prime and zoom lenses that do justice to the exceptional levels of detail capable of being captured by the camera. The 50-110 mm Zoom 65 and the eight Prime 65 lenses, ranging from 24 mm to 300 mm, utilize state-of-the-art optics from Hasselblad, housed in classically robust and uniform lens barrels co-developed with IB/E Optics.

LDS XPL mount

The Prime 65 and Zoom 65 lenses feature an XPL mount equipped with the ARRI Lens Data System (LDS), allowing frame-accurate metadata about focus, iris and zoom settings to be recorded with the image stream. This data can be used on set for wireless remote lens control, but it can also be used to help match a virtual lens with the recorded image in postproduction, reducing the time and cost involved in generating complex visual effects shots.



In common with ALEXA XT, ALEXA 65 captures in the ARRIRAW format, which delivers uncompressed, uncompromised, unencrypted images. ARRI Rental has worked closely with Codex during the camera development to create a new high-performance workflow unique to the ALEXA 65, which processes full resolution uncompressed ARRIRAW 65 mm images. Depending on your shooting environment and location, the workflow can run on either a purpose-configured ARRI Rental Vault S or the new high performance ARRI Rental Lab 65.

This new, optimized workflow can also generate high quality ProRes 4444 HD dailies masters in real time to provide a very quick dailies solution given the large format nature of the recorded image. These files can then be further transcoded, if required, to other formats.

Reformatting the future

Just as they did with 65 mm celluloid, filmmakers will utilize the experiential feel of ALEXA 65 images according to the creative requirements of each individual production. In many cases the 65 mm format has been used for sweeping vistas and wide landscape shots, but other cinematographers, including Mihai Malaimare Jr. on The Master and Frank Griebe on The International, have used the format for extreme close-ups, exploring the human face as a landscape and crafting intensely intimate dialogue scenes.

The overall performance, cost-efficiency and flexibility of the ALEXA 65 will allow many high-profile productions the choice to shoot with 65 mm digital in their entirety, or alternatively, utilise the scale and fidelity of the large capture format for selected establishing shots or high-impact VFX sequences.

ARRI heritage and build quality

Manufactured by ARRI in Germany to design specifications provided by ARRI Rental, ALEXA 65 exemplifies the high build quality and precision engineering that has defined ARRI products for nearly a century.

ALEXA 65 is not an unwieldy, delicate tool that can only be used in a studio. It is a compact, ergonomically designed camera that can be operated handheld while running down a busy street. It can be relied upon to withstand hard use in remote locations or under difficult climatic conditions, performing consistently, day after day, on the longest, most challenging shoots. This system is solid, versatile and ready to write a new chapter in 65 mm filmmaking.



David Fincher directs 4 stylish black & white ads for Gap (video)

David Fincher, (Se7en, Zodiac, Fight Club, Panic Room, The Game, The Social Network, Gone Girl) has helmed the latest round of ads for Gap, which are shot in black and white and strive to be enigmatic. The four ads complement a print campaign the retailer launched in mid-August themed "Dress Normal" that features Anjelica Huston, Elisabeth Moss and The Wire's Michael K. Williams, among others.

Seth Farbman, Gap's global CMO, told Mashable that the tagline was meant to be a "gentle provocation, in a way" and are designed to connected with Millennials who are "pushing back on some of the chaos" in their lives, some of which is driven by technology. "In the fashion world, there's a trend and a conversation around this idea that's called normcore,' he said. "I'm sort of edified in a way to see that there's a fashion trend that is more extreme but recognizes this same truth. We're not normcore, but we're seeing this same truth."


Client: Gap
Agency: Wieden + Kennedy, New York
Executive Creative Directors: Susan Hoffman, David Kolbusz
Creative Directors: Stuart Jennings, Susan Hoffman
Copywriter: Sheena Brady
Art Director: Kim Haxton
Head of Content Production: Nick Setounski
Executive Producer: Alison Hill
Producer: Lisa Delonay
Brand Strategists: Erik Hanson, Hayley Parker
Account Team: Tamera Geddes, Dipal Shah, Patty Ehinger
Business Affairs: Lisa Quintela

Production Company: Reset
Director: David Fincher
Executive Producer, Chief Operating Officer: Dave Morrison
Executive Producer: Jeff McDougall
Line Producer: Laura Miller
Director of Photography: Jeff Cronenweth
Production Designer: Don Burt
Costume Designer: Trish Summerville

Editing Company: Work Editorial
Editor: Kirk Baxter
Post Producer: Sari Resnick
Post Executive Producer: Erica Thompson
Editorial Assistants: Nate Gross, Mike Horan, Billy Peake

Visual Effects Company: Mill
Senior Executive Producer: Sue Troyan
Producer: Dan Roberts
Coordinator: Jillian Lynes
New York Producer: Clairellen Wallin
2-D Lead Artists: Tim Davies, James Allen
2-D Artists: Robert Murdock, Tara Demarco, Timothy Crabtree, Jale Parsons, Brandon Danowski, Jamin Clutcher

Telecine Company: Light Iron
Colorist: Ian Vertovec

Mix Company: Sound Lounge
Mixer: Tom Jucarone
Sound Designer: Tom Jucarone
Producer: Vicky Ferraro

Music: Drive
Song: "L'amour LaMort"
Artist: Martial Solal

Music: Golf
Song: "Wait A Minute"
Artist: Performed by Eddie Ray; licensed by Bank Robber

Music: Kiss
Song: "Kiss"
Artist: David Holmes

Music: Stairs
Song: "Inner Babylon"
Artist: Written by Shabaka Hutchings; performed by Sons of Kemet

David Fincher GAP

Via: Mashable